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Rukthin Laoha

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Open access Oct 2026

Extending UTAUT with Metacognition and Self-Regulation: Evidence on Generative AI Use among University Students

Generative artificial intelligence (GenAI) has diffused through higher education faster than the structures meant to govern it, yet acceptance research still treats adoption as a terminal outcome rather than as an event embedded in students' self-regulation. This study extends the Unified Theory of Acceptance and Use o...

Natthawan Phoonson, Thada Jantakoon, Rukthin Laoha · 0 citations
#explainable ai Review Open access Sep 2026

Beyond the Barrier View of Risk: Content Quality, Trust and Informed Adoption in an Extended UTAUT Model of MOOC Acceptance among Educational Personnel

An extended acceptance model that incorporates perceived content quality, trust, perceived risk, self-regulated learning, self-regulated learning, and digital–AI literacy is developed and tested and discusses theoretical and practical implications for platform design and institutional policy.

Phanuwat Ruangkulsap, Thada Jantakoon, Rukthin Laoha · 0 citations
#software testing Review Open access Sep 2026

Industrial Engineering Students’ Acceptance of PLC Learning: A PLS-SEM Analysis Based on the Technology Acceptance Model

The findings indicate that students' acceptance of PLC learning is most strongly associated with the perceived educational value of PLC instruction, while positive attitudes serve as the most important predictor of continued intention to engage with PLC learning.

Xiao-Hai Liu, Thada Jantakoon, Rukthin Laoha · 0 citations
#generative ai Review Open access Sep 2026

Predicting Teachers' Behavioral Intention to Adopt Generative AI in Teaching: An Integrated TAM-UTAUT Regression Model

The findings indicate that teachers' adoption decisions are jointly driven by instrumental value and institutional provisioning, and that generalized technology anxiety is not, in itself, a barrier among teachers who already have practical exposure to GenAI.

Cheng-Jun Xu, Thada Jantakoon, Rukthin Laoha · 0 citations

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