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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Rudin Rudin

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Review Open access Sep 2026

Customer-Anchored Capability Conversion in MSMEs: Business Model Innovation

The findings show that customer orientation is the strongest driver of business model innovation and influences performance both directly and indirectly through business model innovation.

R. Rahmatia, Asraf Yunus, Rudin Rudin · 0 citations

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