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Review Open access Sep 2026

The Impact of Social Media and Innovation on SME Business Performance: The Mediating Role of Competitive Advantage in West Java, Indonesia

Small and Medium Enterprises (SMEs) play a critical role in Indonesia's economic development; however, increasing market competition and rapid digital transformation require SMEs to enhance their competitiveness and business performance continuously. This study examines the effects of social media and innovation on SME...

Sunarni, Ernani Hadiyati, Endang Suswati et al. · 0 citations

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