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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Rosalina Anindia Sari Kartika

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Open access Sep 2026

The Influence of Brand Image, Product Quality, and Price on Consumer Purchasing Decisions

Consumer purchasing decisions are key behaviors that determine the success of a business in an increasingly competitive market. This study aims to analyze and test the influence of brand image, product quality, and price on consumer purchase decisions. The research approach used is quantitative with an expplanatory des...

Arni Kurniati, Bahtiar Efendi, Rosalina Anindia Sari Kartika et al. · 0 citations

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