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Author

Rong Zhang

3 papers indexed here

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Aug 2026

How does platform's value-added information service affect brand's selling mode choice? A game-theory analysis on pricing and service decisions

In the digital era, data has become a key factor of production. E-commerce platforms leverage their data resources and technology to empower supply chains by providing brands with big data-driven value-added information service (BVI service). This paper considers how the platform's information service affects the b...

Bin Liu, Ya-Si Zhang, Rong Zhang · 0 citations
Sep 2026

Dual-channel or BOPS? Return strategies in omnichannel with the presence of consumers’ anticipated regret

This study examines when an omnichannel retailer should adopt buy online and pick-up in store (BOPS) as a return channel and how consumers’ anticipated online and offline regret affect pricing, channel demand, profit, consumer surplus and social welfare. A game-theoretic model is developed for identical prod...

Qiong-Qiong Gu, Rong Zhang, Bin Liu · 0 citations
Open access 2026

Unilateral, bilateral, or tariff-free: How tariff structures affect competing manufacturers in a cross-border supply chain?

To examine the impact of different tariff structures on cross-border supply chains and support multinational corporations in addressing trade frictions and policy formulation, this paper constructs a three-tier cross-border supply chain model comprising domestic suppliers, domestic manufacturers, and multinational manu...

Ting-Ru Zhang, Rong Zhang, Bin Liu · 0 citations

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