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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Roger Idos

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Open access Aug 2026

Measuring the Impact of Affiliate Marketing Strategies on Consumer Trust of College of Business and Accountancy Students at Gordon College

The rapid growth of social commerce and influencer-driven promotions has transformed how consumers discover and evaluate products. While affiliate marketing is widely used, limited research has examined how specific affiliate marketing practices influence consumer trust among college students in the Philippine context....

Ayesha Anne R. Abella, Lian Ashley Alabarca, Shawn Arichea et al. · 0 citations
Open access Aug 2026

The Impact of Customer Engagement Using Facebook Messenger Chatbots on the Marketing Performance of Cafés in Subic Bay Freeport Zone

This correlational quantitative study examined the impact of customer engagement using Facebook Messenger chatbots on the marketing performance of café businesses in the Subic Bay Freeport Zone. Specifically, it assessed customer engagement in terms of perceived responsiveness, customer trust, and willingness to intera...

Keane Rafael Abdon, Alliyah Kaye Abiva, Ruscel Carl Arbilo et al. · 0 citations

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