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Author

Ririn Wulandari

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Review Open access Aug 2026

The Effect of Environmental Awareness and Perceptions of Quality, Price, and Organic Labeling on the Intention to Purchase Organic Rice, with Trust as a Moderating Variable Trust

Organic rice consumption in Indonesia is increasing alongside growing health and environmental awareness; however, purchase intention remains inconsistent because consumers continue to have concerns regarding price, quality, labeling credibility, and trust. This study aimed to examine the effects of environmental aware...

Bisma Tri Putra, Ririn Wulandari · 0 citations

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