Review
Open access
Aug 2026
An Integrative Model of Green Marketing and Green Human Resource Management in Improving MSME Performance through Operational Efficiency and Financial Performance
The demand to integrate environmental sustainability and business performance enhancement has become a strategic challenge for Micro, Small, and Medium Enterprises (MSMEs) in river basin areas. This study aims to analyze the effect of Green Marketing and Green Human Resource Management (GHRM) on the Financial Performan...
Hidayatullah As-Syahri, Muhammad Saufi, Wahyudi Wahyudi et al.
· Transforma Jurnal Manajemen · 0 citations