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Author

Reni Febrianti

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4 papers indexed here

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Open access Sep 2026

The Influence of Social Media Promotion, Price, and Product Quality on Purchase Decisions with Purchase Intention as an Intervening Variable at Karra Kopi

Intensifying competition in the coffee industry requires business actors, including cart-based coffee businesses such as Karra Kopi in Cianjur Regency, to implement effective marketing strategies. This study aims to analyze the influence of social media promotion, price, and product quality on purchase decisions, both...

M. Ibrohim, Reni Febrianti, Ependi · 0 citations
Open access Sep 2026

The Influence of Accounting Literacy and the Digitalization of Financial Record-Keeping on the Business Resilience of Culinary MSMEs in Kramat Jati District, with Accounting Information Quality as a Mediating Variable

This study examines the effects of accounting literacy and financial recordkeeping digitalization on business resilience among culinary MSMEs in Kramat Jati District and tests accounting information quality as a mediating variable. A quantitative approach was applied using Structural Equation Modeling–Partial Least Squ...

Novia Prasiantiwi, Neneng Suryani, Reni Febrianti · 0 citations
Review Open access Aug 2026

The Influence of Digital Marketing and Marketing Capabilities on the Marketing Performance of Culinary MSMEs in Sukaraja through Competitive Advantage

The rapid development of digital technology has encouraged culinary Micro, Small, and Medium Enterprises (MSMEs) to utilize digital marketing and marketing capability to enhance competitive advantage and marketing performance. This study aims to analyze the influence of digital marketing and marketing capability on the...

Tegar Pasha Akbari, Reni Febrianti, Mansur Sapparang · 0 citations

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