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Author

Renda Sandi

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Review Open access Sep 2026

A Quantitative Study on the Effect of Chat-Based Customer Service Tone of Voice on Customer Satisfaction

The rapid expansion of digital commerce has increased the strategic importance of chat-based customer service, where customers evaluate not only the accuracy and efficiency of responses but also the manner in which communication is delivered. This study examines the effect of perceived tone of voice in chat-based custo...

Renda Sandi, Hilda Azkiyah · 0 citations

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