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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Rattawut Nivornusit

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Open access Aug 2026

Digital business strategies and institutional performance in shaping graduate enrollment decisions: Insights from private universities in an emerging economy

Private universities increasingly operate as business-oriented organizations, strategically leveraging digital business strategies to compete for students, enhance institutional performance, and achieve financial sustainability while maintaining academic quality (Luckyardi et al., 2024). This study explores graduate en...

Rattawut Nivornusit, Pongsakorn Limna, Yarnaphat Shaengchart et al. · 0 citations

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