Review
Open access
Sep 2026
Artificial intelligence recommender systems in online marketplaces integrating architectures consumer behavior and personalization
This study synthesizes the literature using a PRISMA-guided systematic review and bibliometric analysis of 135 Scopus-indexed publications published between 2007 and 2026 to provide directions for developing transparent, scalable, and consumer-centered AI personalization strategies in digital commerce.
Arianis Chan, Rani Sukmadewi, C. Wel et al.
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