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Ramakrishnan Ramakrishnan

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#explainable ai Book Oct 2026

Building or Breaking Brand Equity

Artificial intelligence (AI) is transforming customer-brand relationships by acting as an intermediary between consumers and businesses. Trust in AI is critical in determining whether AI intermediaries strengthen or erode brand equity as firms increasingly rely on AI-mediated interactions. Although earlier studies emph...

Ramakrishnan Ramakrishnan, Zunaith Ahmed · 0 citations
#edge computing Book Sep 2026

Smart Chains, Fresh Gains

High post-harvest losses, significant greenhouse gas emissions, and system inefficiencies in conventional refrigeration and monitoring systems all provide major problems for the worldwide cold chain for perishable items. This chapter looks at how Artificial Intelligence (AI), Internet of Things (IoT) sensors, digital t...

Ramakrishnan Ramakrishnan · 0 citations

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