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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Raisa Aulia Pratistha Putri

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Open access Sep 2026

Beyond Country Labels: How Brand Equity and Social Status Shape Purchase Intention

The rapid development of information technology has made smartphones one of the important tools in supporting one's needs. Understanding how smartphone products influence consumers’ purchase intention in their country of origin can help technology companies in Indonesia develop more effective strategies for marketing t...

I. Wilujeng, Shifi Imla'ah Saidah, Shafa' Annisa Puspasari et al. · 0 citations

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