Author

Rahmadan Fradata

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Open access Aug 2026

Digital Communication Strategy Of Communication Students In Building Entrepreneurial Personal Branding Through Social Media

The findings indicate that students have begun utilizing social media to establish their business identity; however, the implementation is still inconsistent and most of the content focuses on product promotion rather than presenting personal values, uniqueness, and continuous audience engagement.

Rahmadan Fradata, Martha Heriniazwi Dianthi, Dilmai Putra · Social Sciences Journal · 0 citations