#generative ai
Sep 2026
Which AI? A Comparative Evaluation of Generative AI and Neuro‐Symbolic AI for Silicon Sampling
ABSTRACT This study examines how the choice of AI model and its architecture influences distributional fidelity in silicon sampling. Silicon samples, AI‐generated synthetic respondents used to simulate human survey responses, are increasingly proposed as substitutes for traditional market research participants, yet evi...
Kamila Zahradníčková, Jan Polišenský, Martin Lukeš et al.
· Psychology and Marketing · 0 citations