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R. Zumofen

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Open access Aug 2026

“We would be foolish not to use influencers” – trading off public values in public-sector communication

This study aims to examine how public administrations perceive and govern collaboration with social-media influencers (SMIs), conceptualizing these partnerships as public values trade-offs between platform logics and administrative norms. Drawing on 19 semistructured interviews with social-media managers in...

R. Zumofen, Vincent Mabillard · 0 citations

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