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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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R. Setyanto

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Conference Open access Aug 2026

HOW LIVE PRESENTER CREDIBILITY DRIVES CONSUMER ENGAGEMENT: THE MEDIATING EFFECT OF AUTHENTICITY

The rapid growth of live commerce has transformed online shopping into an interactive and socially engaging experience, making live presenters an important factor influencing consumer behavior. Drawing on the Stimulus–Organism–Response (SOR) framework, this study investigates how live presenter credibility, reflected t...

Daffa Redika Fauzi, S. Suliyanto, R. Setyanto · 0 citations

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