Review
Open access
Sep 2026
Mapping a Decade of AI-Generated Content in Digital Marketing: A Bibliometric Analysis (2016-2025)
A knowledge base that fuses established technology-adoption theories and structural-equation methodology with recent generative-AI manifestos is revealed, organised around four themes: content production, distribution channels, audience reach and responsible governance.
Kai Quan, A. Kasim, R. Mijan
· International Review of Mana... · 0 citations