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Author

R. Dewi

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Review Open access Jul 2026

Digital Marketing and MSMEs Survival Strategy in the E-Commerce Platform Economy: A Systematic Literature Review

This study concludes that digitalization is not merely the adoption of technical tools, but rather the construction of integrated internal capabilities ensuring that digital investments yield a sustainable competitive advantage instead of becoming an operational burden.

Puntoadji Pamungkas, R. Dewi · 0 citations

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