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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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R. Akbar

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Open access Oct 2026

Several Key Factors In Building Consumer Trust And Purchase Intention In Digital Entertainment Media Using The Stimulus-Organism-Response Model

The rapid growth of digital entertainment media has intensified competition, making consumer trust important in encouraging purchase intention. This study examines the effects of physical attractiveness, authenticity, customer experiences, and responsiveness on trust and their implications for purchase intention in Ind...

R. Akbar, Endy Gunanto Marsasi · 0 citations

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