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Review Sep 2026

Fueling service initiative: how AI assimilation shapes employees' proactive service behavior through AI crafting

Artificial intelligence (AI) is fundamentally reshaping how employees engage in service work. However, few studies have examined how AI assimilation (i.e. the extent to which AI technology is integrated and routinized in work activities and processes) affects employees' proactive behaviors. This study investigates...

Chun-Ping Deng, Qing Yu, Yu-Ye Wang et al. · 0 citations

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