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Review Open access Sep 2026

How Trust Converts Intention into Organic Food Purchase: An Extended Theory of Planned Behavior Study of Chinese Office Workers

A persistent obstacle to sustainable food consumption is that people intend to buy responsibly more often than they actually do. This study builds on a theory of planned behavior (TPB) model extended in two directions. It traces attitude, subjective norm, and perceived behavioral control back to organic food attributes...

Ying-Ang Li, Qi An · 0 citations

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