The Effect of Work Motivation, Transformational Leadership, and Organizational Communication on Employee Performance at Gumuh Sari Rekreasi Bali
I. Wayan, Rahul Suputra, Gusti Ngurah et al.
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Open access
Sep 2026
Understanding Gen Z: The Role of Emotional Engagement, Promotion, and Social Influence on Purchase Intention Toward a Local Beauty Brand, Mediated By Product Scarcity
This research examined how emotional engagement, promotion, and social influence shaped Generation Z’s purchase intention toward a local Indonesian beauty brand, Somethinc, with product scarcity tested as a mediating variable. Grounded in the Theory of Planned Behavior, this study addressed inconsistencies in previous...
Ni Ketut Yuliani Pramesti, Putu Dyah Permatha Korry
· Cakrawala Repositori IMWI · 0 citations