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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Pureheart Ogheneogaga Irikefe

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Aug 2026

AI adoption and innovation in MSMEs for enhancing competitiveness and firm performance

This study examines how AI adoption enablers influence AI-driven innovation, competitiveness and multidimensional firm performance among micro, small and medium-sized enterprises (MSMEs). Data were collected from 268 Malaysian MSMEs and analysed using partial least squares structural equation modelling. A di...

M. Falahat, R. Thurasamy, Pureheart Ogheneogaga Irikefe et al. · 0 citations

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