Skip to content

Author

Puntoadji Pamungkas

We have 1 of 1 papers

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Jul 2026

Digital Marketing and MSMEs Survival Strategy in the E-Commerce Platform Economy: A Systematic Literature Review

This study concludes that digitalization is not merely the adoption of technical tools, but rather the construction of integrated internal capabilities ensuring that digital investments yield a sustainable competitive advantage instead of becoming an operational burden.

Puntoadji Pamungkas, R. Dewi · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.