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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Prof.K.M. Narayana

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Open access Jul 2026

Rebound Differentiation: A Reflexive Positioning Effect in Strategic Portfolios

This paper introduces Rebound Differentiation, a systemic, reflexive positioning phenomenon observed within multi-offering organizational portfolios. Traditional strategic frameworks—including structural brand architecture, product differentiation, market segmentation, and cannibalization—treat positioning as a linear,...

Dr Ramesh.S, Dr Uma Hattikal, Raghuram Devarayi et al. · 0 citations

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