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Priyo Nugroho

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Open access Sep 2026

Digital Entrepreneurship and Market Orientation as Strategic Capabilities for Enhancing Innovation Performance among Small and Medium Enterprises

The findings demonstrate that digital entrepreneurship and market orientation positively and significantly contribute to innovation performance and imply that SME owners should integrate digital technologies with customer insight, competitor monitoring, employee competence, and coordinated decision-making to strengthen...

Priyo Nugroho, M. Hanafi, Heri Usodo · 0 citations

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