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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Primadona Primadona

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Review Open access Aug 2026

The Influence of Customer Engagement and Hybrid Digital Entrepreneurship on Business Turnover

Digital transformation enables micro, small, and medium-sized enterprises (MSMEs) to combine offline and online business activities; however, the relationships of these practices and customer engagement with business turnover remain insufficiently understood. This study examined the associations of owner-perceived cust...

Emrizal Emrizal, Primadona Primadona · 0 citations

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