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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Philipp zur Heiden

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Review Open access Sep 2026

Resource, actor, beneficiary, or agent? A service-dominant perspective on generative artificial intelligence

Generative artificial intelligence (GenAI) challenges core concepts in service science by blurring boundaries among resources, actors, and beneficiaries. Using service-dominant logic (SDL) as a theoretical lens, we review the distinctive properties of these concepts, introduce the agent concept into SDL, and analyze Ge...

J. Schäfer, Philipp Hansmeier, Philipp zur Heiden et al. · 0 citations

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