Beyond the Barrier View of Risk: Content Quality, Trust and Informed Adoption in an Extended UTAUT Model of MOOC Acceptance among Educational Personnel
An extended acceptance model that incorporates perceived content quality, trust, perceived risk, self-regulated learning, self-regulated learning, and digital–AI literacy is developed and tested and discusses theoretical and practical implications for platform design and institutional policy.
Phanuwat Ruangkulsap, Thada Jantakoon, Rukthin Laoha
· Higher Education Studies · 0 citations