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Peter Lorper Ugondu

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Review Open access Sep 2026

Beyond Methodological Preferences: Rethinking In-Depth Interviews and Focus Group Discussions in Contemporary Communication and Media Research

Qualitative research is increasingly central to communication and media studies because it enables researchers to examine experiences, meanings, perceptions, interactions, and social processes that cannot be adequately captured through quantitative measures. Within this context, in-depth interviews (IDIs) and focus gro...

Peter Lorper Ugondu · 0 citations

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