Neglected Digital Cultural Diplomacy: Transnational Dissemination Challenges and Strategic Pathways for China's Intangible Cultural Heritage Micro-Short Dramas in Malaysia
As globalization becomes increasingly mediated by digital technologies, cultural diplomacy increasingly relies on online audiovisual formats to communicate national identity, cultural memory, and heritage to transnational audiences. This paper examines the dissemination challenges and potential of Chinese intangible cu...