Platform-scale recommender systems often span multiple business streams such as organic recommendation, advertising, and merchant services, where user behaviors form a continuous cross-stream trajectory. Maintaining separate ranking systems fragments user representations and increases engineering cost. We propose \textbf{OneModel}, a unified framework for multi-stream final ranking. OneModel maps heterogeneous behaviors into shared event sequences, learns long-context user representations with an action-oriented backbone, and introduces \emph{Scenario-aware Information Modulation} to balance cross-stream transfer and stream-specific specialization. For production deployment, OneModel further adopts stratified user representation, multi-objective training, and optimized online serving with feature decomposition, user feature prefetching, shared user-tower computation, and graph-level inference optimization. We deploy OneModel in production at \emph{Xiaohongshu}, where it delivers consistent offline gains over strong baselines and scales favorably with context length and model capacity. Online A/B tests improve Time Spent by \textbf{+0.33\%} and Engagement by \textbf{+1.25\%} in Explore Feed, lift advertising value by \textbf{+3.43\%} and CTR by \textbf{+8.18\%} in Feed Advertising, and raise DGMV by \textbf{+1.1867\%} and GPM by \textbf{+2.1585\%} in Merchant Recommendation, validating unified multi-stream ranking as an effective production foundation.
Yinqi Zhang, Pei-Yu Hu, Yuntian Tang et al.· 1 citation
Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.
Zhuodong Liu, Hugen Lv, Xiangyu Li et al.· 0 citations
To further optimize the reasoning trajectory, HiLaR combines final recommendation feedback with layer-aware process rewards derived from the marginal target-likelihood gain of each state, and generally outperforms strong sequential, generative, and LLM-based recommendation baselines.
Peiyu Hu, Siying Gu, Weihai Lu et al.· arXiv.org· 1 citation
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