Open access
Sep 2026
Optimizing On-Site Search Engines in E-Commerce: A Data-Driven Approach to UX Design, User Behavior and Performance Optimization
The study contributes real-world evidence on search as a navigation process and offers practical implications for retailers seeking to improve search-interface performance, while acknowledging the limits of observational before-and-after data for causal inference.
Konstantinos Papanikolaou, Chris Lazaris, Pavlina Katiaj
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