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Author

Pavani Mudem

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Review Open access Sep 2026

Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart

Artificial Intelligence (AI) has emerged as one of the most transformative technologies in the digital era, revolutionizing the way businesses interact with customers and execute marketing strategies. In the highly competitive e-commerce industry, AI-powered personalized marketing has become a key driver of customer en...

Bokka Bhavana, Pavani Mudem, B.Vijay · 0 citations
Review Open access Sep 2026

Cyber Security Awareness and Employee Compliance Behavior

Cybersecurity has become one of the most critical concerns for organizations as digital transformation, cloud computing, remote work, and internet-based business operations continue to expand globally. Despite significant investments in advanced security technologies, human error remains one of the leading causes of cy...

Gade Venumadhav, A. Shaik, Pavani Mudem · 0 citations
Open access Sep 2026

Algorithmic Trading and its Effect on Market Efficiency

This study, titled "Algorithmic Trading and Its Effect on Market Efficiency," evaluates algorithmic strategy shares, order execution slippage, exchange liquidity compression, and financial feasibility of automated execution systems in modern securities markets. Financial exchanges experience rapid electronification, wh...

Suru Prem Sai, Pavani Mudem, T. Meghana · 0 citations

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