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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Parinya Khumruk

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Review Jul 2026

A Mixed-Method Needs Analysis for Developing In-Flight Communicative English Material Integrating Intercultural Communicative Competence from Thai University Students' Perspectives

This mixed-methods study investigated the English language and content needs of Thai EFL undergraduates to inform the development of in-flight communicative English materials integrating intercultural communicative competence (ICC). A stratified survey was administered to 265 airline business management students from m...

Parinya Khumruk, Supong Tangkiengsirisin · 0 citations

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