Behavioural biases play a significant role in shaping investment decisions within the Indian capital
market, influencing investor behaviour and affecting overall market dynamics. This paper explores
the impact of these biases on investment decision-making, specifically within the Indian context.
Through an extensive re...
Kaja Dharani, Kota Murali, S. Shareef et al.· International Journal of Res...· 0 citations
As a result of the fast development of artificial intelligence (AI), digital marketing has been revolutionized, and advertising that are created by AI have become an essential component in the process of influencing consumer purchases. The purpose of this research is to investigate the impact that ads powered by artifi...
Srenivasarao K, Cheepu Pavani, V. Nagaiah et al.· International Journal of Res...· 0 citations
With the use of Logistic Regression, this study explores the process of credit risk evaluation. The core data for this study comes from ninety individuals who applied for loans at three different private banks in Hyderabad. The rationale of this cram is to uncover foremost drivers of loan default, such as the amount of...
Mandadapu Rajani, Midde Venkata Krishna Varaprasad, Chadarasarasipalli Venkata Krishna et al.· International Journal of Res...· 0 citations
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