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Pang-Yeng Yuan

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Review Open access 2026

Mapping the Evidence Landscape of Platform-Based E-Commerce Innovation: A PRISMA-ScR Scoping Review

Today, e-commerce innovation comes from platforms as well as social commerce, group purchasing, Consumer-to-Manufacturer (C2M) models, and platform ecosystems, but the evidence is scattered across disciplines and contexts. Characteristics and findings from the studies, platform and stakeholder context, theoretical pers...

Ang Hong Loong, Suddin Lada, Brahim Chekima et al. · 0 citations

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