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Review Open access Oct 2026

The Role Of Customer Trust And Online Reviews In E-Commerce Purchase Decisions A Study In Prakasam District

This study aims to examine the role of customer trust and online reviews in e-commerce purchase decisions. The study considers trust in e-commerce websites, payment security, product authenticity, delivery promises, brand reputation, return policies, and online review characteristics. The supplied questionnaire-respons...

P. Ram, K. Rao · 0 citations

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