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P. Karmakar

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Open access Sep 2026

Efficacy of social media platforms in building brand communities: Strategic insights

This study explores how different types of social media platforms contribute to the formation and dynamics of brand communities, using McDonald’s as a focal brand with a global presence. Employing an eight-month netnographic approach that comprised both participant and non-participant observation, followed by content a...

P. Karmakar · 0 citations
2026

Artificial Intelligence’s Influence on Media, Politics, and Society in Libraries

The findings show that the media has a significant influence on the adoption of AI by sharing information and encouraging discussions, and that AI also brings risks such as data security, biased algorithms, misinformation, privacy concerns, and the digital divide.

S. Barman, Md Soleman Pharcy, Jiaur Rahaman et al. · 0 citations

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