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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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P. Hemalatha

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Open access Aug 2026

AI-Powered Customer Segmentation and Hyper-Personalization for Decision Making in Digital Marketing Campaigns

This study examines the role of AI-powered customer segmentation and hyper-personalization in improving decision making in digital marketing campaigns and concludes that AI-supported segmentation should not merely automate marketing activities but should function as an intelligent decision-support architecture in which...

A. Alamelu Mangai, Amiya Kumar Sahoo, Bebarta Chinmayananda Das Bairganjan et al. · 0 citations

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