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Osman Nuri Aras

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Review Open access 2026

Consumer Perception and Preference Criteria for Global Brands in Albania: A Multi-Sectoral Analysis

This study examines consumer decision-making criteria regarding global brands in Albania using a multi-sectoral framework. Based on a survey of 1,794 respondents across twelve sectors, exploratory factor analysis (EFA) and non-parametric statistical methods identified three key dimensions: preference development and br...

Osman Nuri Aras, Abdurrahman Işık, Angela Bajrami · 0 citations

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