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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Oran Lertsaknarin

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Review Open access Sep 2026

Examining the Effects of Social Influences, Character Appeal, and Emotional Fulfillment on Collector Commitment and Brand Loyalty Among Thai Generation Z Consumers

Aim/Purpose: This study examined how social influences, character appeal, and emotional fulfillment collectively shape individuals’ commitment to brand loyalty in Art Toys. Social influences strengthen brand perception through peer interactions and community engagement, while character appeal enhances trust by presenti...

Oran Lertsaknarin · 0 citations

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