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Onita Sari Sinaga

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Open access Jul 2026

Absorptive Capacity and Sustainable Competitive Advantage through Market Orientation and Dynamic Capability in MSMEs

Purpose: This study examines the direct and mediating effects of market orientation, dynamic capability, and absorptive capacity on sustainable competitive advantage among Micro, Small, Medium-Sized Enterprises (MSMEs).Research Methodology: Employing a quantitative explanatory approach, this study analyzes data from 28...

Onita Sari Sinaga, C. Y. Setyawati, Rr. Chusnu Syarifa Diah Kusuma et al. · 0 citations

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