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Author

Onesmus Mutisya Muia

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Review Open access 2026

Differentiation Strategy and Performance of Supermarkets in Kenya

Competitive strategy is the long-term plan that a firm has to achieve an advantage over its competitors in the business environment. The success of an organization in a competitive environment depends on how well it addresses challenges and positions itself. The purpose of this study was to establish the influence of d...

Onesmus Mutisya Muia, S. Were, T. Senaji · 0 citations
Review Open access 2026

Cost leadership Strategy and Performance Supermarkets in Kenya

The business environment is often turbulent and chaotic in nature, and this calls for rapid response strategies to ensure the sustainability of the business in the competitive environment. This study aimed to examine the influence of cost leadership strategy on the performance of supermarkets in Kenya. This study adopt...

Onesmus Mutisya Muia, T. Senaji, S. Were · 0 citations

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