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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Olivier Toubia

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2 papers indexed here

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Oct 2026

The Effects of Search Interface on Consumer Preferences: Evidence from a Randomized Experiment

While structured search interfaces—such as filters and sorting tools—help consumers reduce search frictions on digital platforms, they also shape how consumers encounter product information during search. This paper studies how search interface design influences revealed preferences and market outcomes. We develop a th...

Jia Liu, Olivier Toubia · 0 citations
Open access Sep 2026

Digital twins are funhouse mirrors: Five systematic distortions

Scientists and practitioners are aggressively moving to deploy digital twins—large language model (LLM)-based models of individuals—across social science and policy research. We conducted 19 preregistered studies with 164 diverse outcomes (e.g., attitudes toward hiring algorithms and intention to share misinformation)...

Tian-Yi Peng, M. Brucks, George Z. Gui et al. · 5 citations · ⚡1

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