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Author

Olha Popova

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Open access Sep 2026

DIGITAL ENTERPRISE MANAGEMENT UNDER GEOPOLITICAL FRAGMENTATION: MARKETING 5.0 AND THE CHOICE OF A TERRITORIAL DEVELOPMENT PLATFORM

An approach to digital enterprise management in which the territorial development platform is considered as a component of the strategic management system, while Marketing 5.0 is viewed as a tool for selecting relevant external factors for choosing a jurisdiction, digital infrastructure, market, and scaling environment...

Olha Popova, Kostiantyn Fedorchenko · 0 citations

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