Oktalia Kumala Sari

Pendekatan Interpretable Machine Learning untuk Analisis Keberhasilan Kampanye Pemasaran Menggunakan CatBoost dan SHAP

Predicting the success of digital marketing campaigns remains a significant challenge due to the complex interactions among various variables, such as budget allocation and advertising channel selection. This study aims to develop a marketing analytics model that achieves high predictive accuracy while also providing c...