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Oghenegare Patricia Akinbiyi

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Review Open access Oct 2026

Effect of Sustainability-Themed Advertising on Consumer Purchase Intention for Guinness Nigeria Plc in Benin City, Edo State

This study examines the effect of sustainability-themed advertising on consumer purchase intention for Guinness Nigeria Plc in Benin City, Edo State. The study assessed four dimensions of sustainability communication: eco-friendly packaging communication, green advertising creativity, green brand image, and perceive...

Oghenegare Patricia Akinbiyi · 0 citations

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